Of all the anti-ageing approaches this was easily the most onerous. But Joan Rolls, Vogue‘s fashion advertising director, loved the idea of exercising her face firm again. 
“It seemed a more positive reaction to ageing than resorting to scalpels and syringes.” A natural fitness enthusiast, she found the lessons “exactly like having a personal trainer” and embarked on them with gusto just weeks before her fortieth birthday. Eight months later, she says her whole face feels different. “The flesh definitely doesn’t feel as floppy. My cheeks are higher, plumper and rounder and my jawline firmer.” (Vogue)

EVA SAYS “No woman of 60 should look old,” she says.
“So many women look in the mirror and hate what they see and this lack of confidence colours their whole life. If you put the time in, it will work for everyone and the beauty is that it is entirely natural’
Without having seen Eva I would have been sceptical but she is living proof it really does work and she couples this with an incredibly upbeat attitude to life.

Heredity plays a large part in determining how individuals age, says Dr David Fenton of the St John’s Institute of Dermatology at St Thomas’s Hospital. “Much is down to luck. But from what I’ve seen of Eva Fraser’s work, there is no doubt it appears to have some effect. I’ve had patients who have been to her, and there is no doubt that there is a visible change. 

If you spend about seven minutes a day exercising your facial muscles, you stay looking 20 years younger. Vanessa Wilde